Transportation Alternatives
Building visitor trust and optimizing workflows on TA’s website to encourage volunteer participation and funder donations
Education | Activism • Website
Context
Transportation Alternatives is a non-profit organization based in New York City that works to change and improve NYC’s transportation priorities by encouraging and increasing non-polluting, quiet, city-friendly travel and decreasing automobile usage.
Design Goals
→ Highlight TA’s previous work and impact
→ Encourage volunteer participation
→ Create an information hub for members
→ Consolidate the Donation and Membership flow
Core Features
Landing Page
Resources
Volunteer Sign-up Flow
Donation Flow
Project Team
Hasan Hachem, Project Manager
Daniel Meagher, Product Designer
Marc Molta, Product Designer
Jiae Oh, Product Designer
Eva Chen, Product Designer
Collaboration
Jacob DeCastro, Transportation Alternatives
This project was developed at the Center for Digital Experiences at Pratt Institute, a design consultancy in the School of Information.